Vidal Sassoon was a revolutionary; he completely changed the relationship women have with their hair. Before Vidal Sassoon came on to the scene in the late 1950’s weekly hair appointments were mandatory in order to have your hair “set”. Nights were spent sleeping in uncomfortable curlers.
Mr. Sassoon’s revolution was to emphasis the cut. He brought a modern eye to hair dressing that saw the hair cut as architecture. He designed and cut his clients’ hair into geometric shapes with sharp angles in order to complement the bone structure of their faces. These modern, short and striking styles embodied a new type of sexy. These styles were easy to care for and maintain establishing the wash-and-wear look. This new style would go on to drive the revolution of youthful fashion that took over London, America and the rest of the world in the 1960’s.
The original version of the quintessential Sassoon style was known as the five-point cut; a snug, sleek helmet with a W cut at the nape of the neck and a pointed spike in front of each ear. He went on to develop a range of geometrical bobs including The Box Bob, The Inverted Bob, the Long Bob and The Asymmetrical Bob. He also gave us the Pixie Cut which was showcased on Mia Farrow in the movie “Rosemary’s Baby”.
Mr. Sassoon became a pioneer in business as well by creating a line of hair products under his name. His shampoos, conditioners and other hair care products were famously sold trough a series of television commercials featuring women with lustrous hair and the handsome and suave Mr. Sassoon at their side declaring, “If you don’t look good, we don’t look good.” Sales reached more than $100 million annually before he sold the company in 1983.
Vidal Sassoon continues to have a profound influence on hairstyles and hair dressers and his work will live on forever. His legacy includes, in addition to the haircuts, a full line of Vidal Sassoon products, his autobiography and a book; “Cutting Hair the Vidal Sassoon Way“.